MEDICAL MARKETING CASE STUDIES
Reproductive Sciences Center (RSC)
West Valley Fertility Center (WVFC)
Southern California Center for Reproductive Medicine (SCCRM)
University of Southern California Fertility (USC IVF)
Fertility Center of California (FCC)
Male Fertility Specialists (MFS)
Elite Fertility Solutions (EFS)
San Diego Fertility Center (SDFC)
Changes Plastic Surgery San Diego
Craniosacral Therapy San Diego
Fertility Marketing Showcase
Troché Fertility Centers, Dr. Vladimir Troche
(Formeryl West Valley Fertility Center WVFC)
Fertility Marketing was hired to improve West Valley Fertility Center's patient volume using the Internet. Despite the clinic's great reputation for its IVF success rates, the high competition for fertility patients in the Phoenix, Arizona area made it difficult for West Valley Fertility Center to establish itself at the top. Fertility Marketing redesigned their website using the existing color scheme, and launched the site in April 2008.
The physician had also planned to expand his egg donor program. After site launch, Fertility Marketing began optimized paid search campaigns (PPC) to enlarge the egg donor pool and egg donation patient volume. Within weeks, the new West Valley Fertility Center website started to compete with the major local clinics on Google's top 10 for key phrases such as "fertility center Arizona", "fertility clinic Arizona" and "Phoenix Arizona fertility.” Fertility Marketing is also the clinic's advisor for traditional marketing tools, website maintenance, search engine optimization, web traffic analysis and online reputation management.
As one of Fertility Marketing's redesign projects in recent years, West Valley Fertility Center is realizing the impact of improved Google page ranks and taking advantage of their position despite the economic downturn. At the end of 2008, traffic to the site had increased by 110% thanks to countless top 10 Google organic rank results. Within eight months, wvfc.com achieved a Google page rank of 3 (from 0) and improved the popularity of the clinics' egg donation and surrogacy program. In 2009, we integrated a complete Spanish version of the website and continue to expand patient volume with Spanish keyphrases.
As the clinic continued to grow in 2010, Dr. Troche made his own egg donor database available in an online password-protected database May 2010. This tool makes it convenient for patients to browse the clinic's donor availability. It also makes it more convenient for the staff, who has less work in getting patients access to donor files.
In Fall 2010, the clinic was further expanding and opened a satellite office in Scottsdale, AZ and the centers name was changed to Troché Fertility Centers. To meet the increasing flow of patients at the two locations, a new physician joined the team in August 2011 (please see press release August 1st, 2011).
Comments from Dr. Troche about our work:
"Fertility Marketing is unlike any other marketing agency we have worked with before. Their professionalism, expertise in medical marketing and dedication to our needs is exceptional. Constanze keeps us well informed of her marketing efforts and the results obtained. Most importantly, we reached a competitive rank on the Internet that has translated into increased patient activity in my practice!"