Fertility Marketing Showcase
Sperm Bank, Inc. dba Fertility Center of California (FCC), a Reproductive Tissue and Sperm Bank
When Fertility Center of California approached Fertility Marketing to redesign their website, their goals were to make searching for a sperm donor easy, serve as an patient information hub for potential donors and recipients, and reduce the work load for the staff at its two locations in Orange and San Diego. The site was launched on January 4, 2007 and validates in XHTML and 508 Code.
The website features donor profiles, easy navigation to donor sperm information, fertility tests and procedures the sperm bank has to offer. After the launch, ongoing marketing efforts focused on improving search engine ranks on Google, driving quality traffic to the website and increasing patient volume at the clinic's two locations. In addition to the website, Fertility Center of California's brochures and business cards were redesigned and printed at a negotiated low cost.
In January 2008, a huge milestone was reached with the launch of an online, secure, interactive sperm donor database. Within a few short months the website achieved a No. 2 rank on Google for the term "sperm donor database" and No. 3 for "sperm donor profiles". Since then, patient volume has exponentially increased and many administrative tasks involved in the donor program have been dramatically simplified. Due to the high volume of donor applications after the 2008 launch, the online donor application program was put on hold for 6 months. In May 2008 Fertility Center of California opened a third service location in Riverside County to meet the high demand for their fertility services. The center's "find a sperm donor" program continued to gain popularity throughout 2008. In 2009, the sperm bank was able to relocate 2 of the center's labs to modernized facilities.
Fertility Marketing continues to provide marketing consulting services for the center in form of SEO, Web Link Referral, online PR, web traffic analysis, website maintenance and content recommendations, and brochure design.