MEDICAL MARKETING CASE STUDIES
Reproductive Sciences Center (RSC)
West Valley Fertility Center (WVFC)
Southern California Center for Reproductive Medicine (SCCRM)
University of Southern California Fertility (USC IVF)
Fertility Center of California (FCC)
Male Fertility Specialists (MFS)
Elite Fertility Solutions (EFS)
San Diego Fertility Center (SDFC)
Changes Plastic Surgery San Diego
Craniosacral Therapy San Diego
Fertility Marketing Showcase
Southern California Center for Reproductive Medicine (SCCRM), Dr. Robert Anderson & Dr. Edward Dourron
Prior to Fertility Marketing's May 16, 2006 re-launch of the website www.socalfertility.com, the patient volume at Southern California Center for Reproductive Medicine (SCCRM) remained almost entirely unaffected by their website. Because the website was build using outdated coding techniques, Fertility Marketing's initial project was to recode the website by eliminating the nested table design, balancing the code to content ratio, and make the site compliant with modern standards.
Following modern web design standards for ideal optimization, the site validates in modern XHTML 1.0 code using cascading style sheet design (CSS), is Section 508 compliant and follows the guidelines for websites set by the AMA and ASRM. It also follows the HON (Health on the Net) standards and uses a Secure Socket Layer (SSL) to securely transfer information from the contact forms. With an online video collection, a site-wide search feature, the free newsletter subscription and a free fertility seminar, the site is highly interactive and adaptable, which attracts new and repeat visitors alike. In addition, Fertility Marketing made sure that the physicians' high credibility and expertise was reflected throughout the design and content of website.
Six months after the launch, Fertility Marketing achieved the goal of increasing the website's rank for the key phrase, “Dr. Robert Anderson” through the use of key phrase optimization . Dr. Robert Anderson's name comes up in Google search results as No.1 out of 17,300,000 results. In addition to name recognition, Dr. Anderson wanted to be known for his expertise in fertility treatment for women in advanced reproductive age. Fertility Marketing focused an additional campaign of key phrase optimization for the term "age and fertility". As of January 10, 2007 his website is ranked No.5 on Google for this search term. His website also comes up No.2 on Google for "pregnancy over 45", No.4 for "pregnancy risk over 40", No.4 for "pregnancy at 45" and No.4 for "pregnancy over forty.” The site activity resulted in such significant increase in new patient volume that Dr. Anderson has not yet wanted to implement Fertility Marketing's more advanced search engine marketing strategies.
With the additional patient load at this center, updating patient materials became extremely important. Fertility Marketing created a digital version of Dr. Anderson's IVF patient manual on CD ROM , which reduced mailing costs and eliminated high printing costs and the storage of hard copies.
Despite national economic changes, Dr. Robert Anderson was able to expand his practice by adding a third physician to the staff in 2009. Fertility Marketing was proud to serve Dr. Anderson until April 2010 with our expertise in the field. The site is no longer marketed by Fertility Marketing.
Read more about Fertility Marketing's online Medical Public Relations.