MEDICAL MARKETING CASE STUDIES
Reproductive Sciences Center (RSC)
West Valley Fertility Center (WVFC)
Southern California Center for Reproductive Medicine (SCCRM)
University of Southern California Fertility (USC IVF)
Fertility Center of California (FCC)
Male Fertility Specialists (MFS)
Elite Fertility Solutions (EFS)
San Diego Fertility Center (SDFC)
Changes Plastic Surgery San Diego
Craniosacral Therapy San Diego
Fertility Marketing Showcase
The Reproductive Sciences Center (RSC), Dr. Samuel Wood
The initial project for The Reproductive Sciences Center required revision and optimization of their two main websites, www.fertile.com and www.selectsurrogate.com. Both websites were coded in obsolete and depreciated HTML code and lacked the specific content needed to attract prospective patients. Fertility Marketing optimized each site for the most important key phrases and provided this client with content revisions and recommendations.
The improved main site www.fertile.com was launched in May 2008. Two months after the launch, www.fertile.com established its first Top 10 rank on Google, hit Google's No. 1 spot for "San Diego Fertility Expert," and developed a highly ranked position for other very competitive top 10 Google key phrases. At the end of 2008, Fertility Marketing had increased traffic coming to the site by 260% , generated a 610% increase in key phrases generating traffic to the site, and achieved countless Google top 10 ranks for relevant key words. The clinic continues to see a significant increase in new patient traffic through the website despite a slumbering economy.
The revised selectsurrogate.com site was launched in December 2007. The site validates in XHTML and CSS and was built to include elements that allow it be ranked competitively among Google's top 10. This site is devoted entirely to information about the clinic's surrogacy program. In the first few months of 2008, the clinic faced the challenge of an overabundance of available surrogates ready for fertility treatment. After a few short months, the site ranked in the top ten for important key phrases like "california surrogate", "surrogate agency" and "facts about surrogacy." As a result, the clinic's surrogacy program began running at full capacity. Despite the economic slowdown in 2008, selectsurrogate.com achieved a traffic increase of 258% by December 2008, and were ranked No.1 on Google for the phrases "San Diego Surrogates" and "San Diego Surrogacy."
With an ongoing service agreement in place for almost 4 years, Fertility Marketing ran optimized paid search campaigns (PPC) and maintenance, search engine optimization, web traffic analysis and online reputation management. RSC is no longer marketed by Fertility Marketing.
Client's Comments about our work:
"In case we haven’t mentioned it… we have been absolutely blown away at how quickly the select surrogate site has shown rewards. We are truly blown away. The response from the PS has been great. We've gotten so many calls and have a couple women coming in for consults. The most qualified people, however, have been coming from the internet. The new site is really helping! Really, outstanding work!"
“By the way, you have done an excellent job optimizing the site. We are getting many inquiries both from surrogates and IP’s. Great work!"
Read another one of our most recent projects for a fertility clinic in Arizona...