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About Your Goals:
- What increases patient volume do you want?
- What are your long-term business development plans?
- Who is your ideal patient?
- What do you consider your immediate marketing needs?
About Your Current Marketing Efforts
- What materials are already in place? Brochures, website, patient education materials?
- What is the current marketing budget? Do you have existing advertising contracts?
- What are your top sources of referrals?
Your market position
- What is the company history?
- What are your credentials, affiliations, competition, reputation, and unique selling advantages?
Contact us Today for a Free Consultation!
Latest News: West Valley Fertility Center Launches Online Egg Donor Database
May 2010: As the clinic continues to grow, Dr. Troche makes his own egg donor database available
in an online password-protected database
. This tool makes it convenient for patients to browse the clinic's donor availability. It also makes it more convenient for the staff, who has less work in getting patients access to donor files. Read more ...
Effective Medical Marketing Programs With A Focus on Growth
Over the years, Fertility Marketing has developed an Internet marketing system designed to effectively increase patient volume for high cost, elective medical procedures. Tailored specifically to medical practices like yours, we use innovative marketing tools to expand your online presence, increase patient referrals and extend your current network. When the majority of patients are consulting the Internet to make treatment decisions, you want to make sure these patients are being directed to your website first.
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Do you want to increase patient volume for particular treatments?
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Would you like to expand your reputation nationwide or worldwide, and reach patients outside your current network?
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Would you like to increase referrals from peer physicians?
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Would you like to improve patient satisfaction?
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Do you have a successful practice, but still want to be bigger and better than your competition?
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Would you like to know the exact Return On Investment from your marketing dollars?
If you answered yes to one or more of these questions...
Fertility Marketing can help you reach your goals.
Read more about what makes us different here.
Effective Strategies Within Your Marketing Budget
Consider the following components when looking at your marketing efforts:New Internet Marketing Opportunities
- Website: An excellent website reflects the quality of your practice. Bad design, unreliable service or old, outdated information can have a serious affect on a prospective patient's opinion of your practice.
- Search Engine Ranking: An excellent website attracts search engines. These search engines determine your ranking, which can place you competitively above your colleagues and increase the exposure of your practice to more patients. If your practice name is Eisenhower Plastic Surgery, you should be listed No.1 on all search engines for that key phrase.
- Search Engine Optimization: Do you know how potential patients search for information about your specialty? Which key word is more effective: "egg donor" or "egg donation", "fertility treatment" or "infertility treatment"? Which keywords would you like be ranked for?
By using specific design and coding techniques, we help you ranked in the top 20 or even top 10 on major search engines for the key words of your choice.
- Online Patient Care: In the 21st Century, patient care starts on your website. This is your opportunity to leave a great first impression and start to establish trust between you and your patient. What free patient education tools do you offer on your website? How convenient do you make it for people to become a patient?
- Social Media Strategies: Engage the patient population even before they are looking for your services. Make it easy for people to discover your brand even outside of Internet search engines and paid advertising placements. Build through leadership, and demonstrate your quality of care.
Economic Changes
In recent years, the tough economic climate has caused many patients to cut back on non-essential treatments. Now, more than ever, you need to be seen as the best, most effective choice for patient treatment and care.
Ineffectiveness Of Traditional Advertising
Traditional types of media are increasingly being replaced with online-based media. The costs of local newspaper and radio advertisements have been driven upward, while the results you achieve through these medias has decreased. By replacing your traditional advertising with an online-based media and marketing strategy, you can achieve better results at a much lower cost.
More on Internet Marketing for medical practices ...