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About Your Goals:
- What increases patient volume do you want?
- What are your long-term business development plans?
- Who is your ideal patient?
- What do you consider your immediate marketing needs?
About Your Current Marketing Efforts
- What materials are already in place? Brochures, website, patient education materials?
- What is the current marketing budget? Do you have existing advertising contracts?
- What are your top sources of referrals?
Your market position
- What is the company history?
- What are your credentials, affiliations, competition, reputation, and unique selling advantages?
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Latest News: Changes Plastic Surgery Website Wins Top WWW Health Award
March, 2009: The Health Information Resource Center (HIRC) has recognized www.changesplasticsurgery.com with the international WWW Health Award for Fall/Winter 2008. The site is designed and maintained by Fertility Marketing. Read more ...
Effective Medical Marketing Programs With A Focus on Growth
Your medical practice needs a marketing program designed to effectively increase patient volume for high cost, elective medical proceedures. Take advantage of our proven system of the most effective marketing tools available for medical practices like yours. A majority of your prospective patients are using the Internet to make treatment decisions. Are they finding your site first?
- Do you want to increase patient volume in your favorite cases?
- Would you like to expand your reputation and reach patients outside your current reach nationwide and worldwide?
- Would you like to increase referrals from peer physicians?
- Would you like to improve patient satisfaction?
- Do you have a successful practice, but still want to be bigger and better than your competition?
- Would you like to know the exact Return On Investment from your marketing dollars?
If you answered yes to one or more of these questions...
Fertility Marketing can help you reach your goals.
Read more about what makes us different here.
Effective Strategies Within Your Marketing Budget
Consider the following components when looking at your marketing efforts:New Internet Marketing Opportunities
- Website: An excellent website reflects the excellence of your practice to patients. Bad design, unreliable service or old, outdated information can have a serious affect on a prospective patient's opinion of your practice.
- Search Engine Ranking: An excellent website also attracts search engines to list you competitively above your colleagues, which results in increased exposure of your practice to more patients. If you practice name is Eisenhower Plastic Surgery you should be listed No.1 on all search engines for that key phrase.
- Search Engine Optimization: Do you know how potential patients look for your information about your specialty? Which key word is more effective: "egg donor" or "egg donation", "fertility treatment" or "infertility treatment"? For which keywords would you like to be listed in the top 20 or even top 10? We have the tools to set up your webpages for ideal coding to be listed on major search engines for the key words of your choice.
- Online Patient Care: In the 21st Century, patient care starts on your website. You have the chance to leave a first great impression of your practice and start to establish trust between you and your patient. What free patient education tools do you offer on your website? How convenient do you make it for people to become a patient?
- Social Media Strategies: Engage the patient population even before they are looking for your services. Make it easy for people to discover your brand even outside of Internet search engines and paid advertising placements. Build thought leadership and demonstrate quality of care.
Economic Changes
Over the past years, you might have seen the difficulties of a changing world, and a slumping economy reflected in your own practice. The cost of living has risen by more than 21% since 2000, and your patient numbers might show this trend. Now, more than ever, you need to be seen as the best, most effective choice for patient care.
Ineffectiveness Of Traditional Advertising
You have been placing ads in the local paper for years and prices have gone up, but not your patient numbers. Radio advertising effectiveness seems difficult to measure. New referring physicians in your area might not know about your excellent patient care and refer to another practice.
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